Google Shopping and the Evolving PLA Landscape

Since launching to US advertisers in November 2010, within a year, Google Product Listing Ads (PLAs) saw significant growth. According to Google, PLA’s experienced a 600% increase in traffic globally year over year and twice the click through rate compared to text ads. PLAs are a phenomenal marketing tool, but when done incorrectly can damage a brand and also showcase irrelevant products.

In this White Paper, we specifically address the growing opportunity, the potential pitfalls of PLAs, how to keep up with Google’s frequent changes, measuring data quality and more.

Sponsored by Veritcal Nerve
Vertical Nerve helps companies grow their online revenue through highly effective Search Marketing and improve their online conversions through Digital Analytics. Serving national brands since 1999, Vertical Nerve is a Google Analytics Certified Partner and Premium Authorized Reseller, a Google AdWords Certified Partner and a Microsoft Advertising Preferred Agency.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.