WiFi Marketing: Know every customer, automate your marketing and see real results
There are now over 1.8 million commercial WiFi hotspots in North America. Each year more and more come online because businesses that offer WiFi have the potential to attract loyal customers who will spend more money. The stats about businesses … Read more
7 New Trends for Better Email and Mobile Marketing
Date: Oct 24, 2019 1:00 EDT (10:00PDT)Speakers:
Michael Trapani, Director of Marketing, Acoustic
Optimize Your Mobile Marketing for Cross-Channel Engagement
If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more … Read more
Location Data Strategies to Improve Customer Experiences
Date: Aug 20, 2019 1:00 EDT (10:00PDT)Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies
Getting Started with Mobile Attribution
With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile … Read more
Let Customer Reviews Drive Your Conversions
Date: Apr 4, 2019 1:00 EDT (10:00PDT)Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot
Go Further With Mobile Marketing
Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … Read more
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Using Voice Search to Transform Your Local Search Strategy
Date: Sep 11, 2018 1:00 EST (10:00PST)Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com
How to Present Progressive Web Apps to Your Clients
In the past, there were only two options for your clients’ mobile web needs: 1) build them a mobile site or 2) build them an app. Both options had their pros and cons, and it was up to you to … Read more
