Use Digital Personalization to Enrich the Customer Experience

Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience.

IT leaders responsible for supporting customer experience initiatives can use personalization technologies to enrich customers’ experiences.

This white paper from Gartner examines what customers want and what personalization delivers.

Sponsored by HP
HP Software empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Hub Platform, HP Exstream, HP TeamSite, HP Qfiniti, and HP Aurasma, we help businesses increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information powering today’s world.