Resource Library: Marketing General

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3 Secrets to Using Demographics for Powerful Influencer Campaigns

Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more »


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Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


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4 Steps to Operationalize Modern Marketing Work

Date: Jun 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Mayer Becker, Principal Consultant, Zee Jay Digital
Cameron Masters, Marketing Strategic Program Manager, Workfront


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The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them

Date: May 30, 2019 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, Aimclear®
Andrew Howe, Senior Director of Digital Marketing Services, Mapp Digital


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The Digital Marketing Guide for Consumer Goods Brands

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more »


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How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


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Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal


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6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati