The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by brands for local channel partners are wildly complicated, causing them to either not execute marketing at all, or pay for it all out-of-pocket because it’s easier to use their own branding and completely avoid dealing with the approval process you set up.

This white paper details how to optimize your co-op program for retail partners with the three E’s:

  • Ease
  • Education
  • Effectiveness

Sponsored by BrandMuscle
BrandMuscle is the leader in brand-to-one integrated marketing, serving more than 300 of the world’s top brands. Our integrated marketing platform enables brands and their local partners to acquire and retain the best customers, build lifetime customer value, and achieve significant, measurable ROI.