Resource Library: Featured Home

webcast

From Strategy to Execution: Managing Complex Marketing Campaigns

Date: Mar 13, 2024 1:00 EDT (10:00PDT)

Speakers:
Mithila Bhadbhade, Senior Solutions Engineer, Wrike
Anna Giacobbe, Manager, Marketing Operations, Genetec


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Building an Award-Winning Website with HubSpot’s Content Hub

Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences that deliver measurable results. Learn how leading brands accelerate growth with:


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Identity Resolution Platforms: A Marketer’s Guide

The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more »


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The State of Product Discovery in Digital Commerce 2025

This exclusive report offers a deep dive into the dynamic world of ecommerce, revealing the strategic role of product discovery in driving ecommerce revenue and customer loyalty. Based on a comprehensive global survey of over 200 retailers, this report provides … Read more »


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Beyond the Purchase: The Future of Consumer Behavior in 2025

As we embrace 2025, consumer behavior continues its evolution, shaped by personal values, desire for authenticity, and, as always, the technological advancements of our time. But consumers are demanding more than transactions — they want brands to align with their … Read more »


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Is Email Dead? Exploring the Evolution and Vitality of Email

They’ve declared it obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving, embedding itself deeper into digital identity, security, and commerce. It’s a key to personalization and the … Read more »


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The Great Martech Reset: Why Composability Alone Won’t Save Your Stack

Marketers have spent years chasing the perfect Martech stack—only to find themselves trapped in an endless cycle of new tools, broken integrations, and mounting inefficiencies. The promise of composability offers a way out, but swapping platforms won’t fix what’s fundamentally … Read more »


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Mastering US opt-out requirements: A practical guide for marketers

US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate … Read more »


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Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more »


webcast

Balancing Personalization and Privacy

Date: Feb 27, 2025 1:00 EDT (10:00PDT)

Speakers:


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