Relationship Marketing Trends: Brand Rankings Report
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building … Read more
2024 Organic Search Traffic Benchmarks Report
Comparing your enterprise website’s organic performance to the latest SEO benchmarks is the best way to contextualize YTD data and adapt strategies to maximize results. Ensure your organic search strategy is set up for success for the remainder of 2024 … Read more
How Search Marketing Turned the Tide for CTV Audience Targeting
Date: Oct 3, 2024 1:00 EDT (10:00PDT)Speakers:
Tyler Young,
Senior Digital Marketing Analyst, MNTN
Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction
“Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” examines how AI is reshaping marketing strategies and measurement in a landscape moving beyond third-party cookies. Based on a survey of 200 CMOs, it highlights a gap in AI adoption, … Read more
The Modern Marketer’s AI Playbook
“The Modern Marketer’s AI Playbook” explores how AI is transforming marketing measurement and enhancing returns on investment. Traditional tools like media mix modeling fall short in providing actionable insights. This playbook introduces AI-driven solutions like AIOS that deliver real-time, cross-channel … Read more
Guide to Cost-Effective Google Advertising in 2024
Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential. This guide offers 18 strategies to reduce cost-per-click by addressing both … Read more
Product Feedprint™ Benchmark Report
In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Feedonomics calls this digital presence your Product Feedprint™, and it’s a combination of a brand’s channel … Read more
Your Performance TV Guide to Holiday 2024
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more
The Digital Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more
What You’re Really Getting When You Buy Performance TV
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more