Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money.
As the industry adapts to changing viewing habits, the question remains: Are broadcasters and advertisers adjusting to meet these new demands?
Wanting to know more, Cint surveyed around 300 people in the United States to explore:
- How much people spend on streaming services each month
- The amount of time people spend watching streaming content each day
- Which streaming services are most popular
- How often people actually watch the ads they are served on streaming platforms
- The likelihood of canceling a service that offers too many ads
- Download this report summary to learn more.
Sponsored by Cint
Cint is a global software leader in digital insights and research technology. We have one of the world’s largest consumer networks for digital survey-based research, with millions of engaged respondents across more than 130 countries.