The 5 Best Practices of Leading Marketing Teams
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more
Nailing Speed to Lead
There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 … Read more
5 Ways AI and Machine Learning Accelerate B2B Marketing ROI
When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Download the ebook … Read more
9 SEO A/B Test Case Studies to Boost Your Travel Site’s SEO Performance
In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 … Read more
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment
Crownpeak is in the Leaders Category in this important report that evaluates vendors on their strengths and capabilities for delivering engaging digital experiences. Download a complimentary copy of the vendor matrix graphic and Crownpeak’s profile as a Leader, as well … Read more
Navigating the Digital Experience Landscape
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to … Read more
How To Grow Your Business With Connected TV
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their … Read more
The 2024 Welcome Series Inspiration Guide
How often are you refreshing your customer welcome journeys? Is it a set it and forget it kind of thing? Or are you proactively evaluating content and offers on a monthly or quarterly basis? Regardless of where you are, you’ve … Read more
A Relationship Marketer’s Guide to Generative AI
While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need … Read more