Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, along with developments like the increased digitization of business brought about by the COVID pandemic and ever-heightened customer expectations, are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
33 Email Deliverability Terms to Know
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
Enterprise Customer Data Platforms: A Marketer’s Guide
The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Enterprise Call Analytics Platforms: A Marketer’s Guide
The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
A World Without Third-Party Cookies
The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more
How To Leverage Customer Data For A Strategic Competitive Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
How to Deliver an Unforgettable Customer Experience
Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more
