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2019 Digital Trends

The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. The research looks … read more »


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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


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3 Steps to Signing More Clients

You can break down agency growth into three different steps – getting found, getting the meeting, and getting the business. And with the right tools and strategies, it can actually be pretty easy. In this issue of Agency Perspectives, you … read more »


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The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EST (10:00PST)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »


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A Guide to Outsourcing SEO

Search Engine Optimization, or SEO, has become much more mainstream in recent years. Many businesses have discovered the importance of their online presence and want to improve it. But just because SEO is popular doesn’t mean just anyone can do … read more »


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The Path to Effective Keyword Targeting in Google Shopping

In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … read more »


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Competitive Analysis Template Pack

In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … read more »


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Great Marketing Minds on Voice

“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more »