33 Email Deliverability Terms to Know
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
A World Without Third-Party Cookies
The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more
How To Leverage Customer Data For A Strategic Competitive Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more
How to Deliver an Unforgettable Customer Experience
Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more