Resource Library: Featured Home

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The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them

Date: May 30, 2019 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, Aimclear®
Tami Strand, Field Marketing Manager, Americas, Mapp Digital


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The Ultimate Guide to Selling SEO

You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a … read more »


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The Digital Marketing Guide for Consumer Goods Brands

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more »


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Are You Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more »


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Do More With Email Deliverability and Privacy

Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more »


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The Search For Gen Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »


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How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


webcast

Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal


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6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »