Resource Library: Featured Home

whitepaper

Guide to Conversion Rate Optimization for Ecommerce

In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more »


whitepaper

A New Kind of Marketing Cloud: Where Data Takes Center Stage

It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more »


research_report

Enterprise Customer Journey Analytics Tools: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Customer Journey Analytics Tools: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The … read more »


research_report

Enterprise Marketing Work Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now   MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The … read more »


whitepaper

SERP Feature Trends Every SEO Must Know

For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. Similarweb analyzed around 12 trillion … read more »


whitepaper

Website Engagement in a Changed World

Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more »


webcast

The Top 5 Customer Journeys To Keep Them Connected and Coming Back

Date: Jul 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce


webcast

Share of Search: How Much of the Market Do You Really Own?

Date: Jul 15, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena


whitepaper

Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps

In this guide from Salesforce, you will learn: The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy


whitepaper

Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact

In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … read more »