Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
The Impact of ChatGPT and Generative AI on Search
Date: Apr 10, 2025 1:00 EDT (10:00PDT)Speakers:
Jimmy Newman, CEO of Moving Forward
Sara Fernandez,
International SEO Consultant
Sarah Pokorna, Marketing Director at Dragon Metrics
Charlie Marchant,
CEO of Exposure Ninja Fernando Angulo,
Senior Market Research Manager at Semrush
Email Marketing Platforms: A Marketer’s Guide
Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever. Read more
Getting Your Email Data Strategy Right
Date: Apr 3, 2025 1:00 EDT (10:00PDT)Speakers:
Kevin Shectman,
Director, Product Marketing, Braze
Chris Marriott,
President & Founder, Email Connect
5 Ways Marketers Are Using AI to Increase Efficiency
By automating processes, enhancing personalization, and refining customer insights, AI enables marketers to craft campaigns that truly connect. Discover five ways AI can improve efficiency and elevate your marketing strategy, including: Learn how AI can streamline your efforts while delivering … Read more
Behavioral Data Transforms Marketing Potential
As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time. By leveraging first-party behavioral insights, marketers … Read more
The Search for Smarter Shopping: The Power of Product Content
Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing. How can this be? Yet it’s true. That was one of many key findings from a new consumer shopping … Read more
Marketing Work Management Platforms: A Marketer’s Guide
Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more
From Strategy to Execution: Managing Complex Marketing Campaigns
Date: Mar 13, 2024 1:00 EDT (10:00PDT)Speakers:
Mithila Bhadbhade,
Senior Solutions Engineer, Wrike
Anna Giacobbe,
Manager, Marketing Operations, Genetec
