Guide to Conversion Rate Optimization for Ecommerce
In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more
Enterprise Customer Journey Analytics Tools: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Customer Journey Analytics Tools: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The … read more
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The … read more
SERP Feature Trends Every SEO Must Know
For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. Similarweb analyzed around 12 trillion … read more
Website Engagement in a Changed World
Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
Date: Jul 20, 2021 1:00 EDT (10:00PDT)Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce
Share of Search: How Much of the Market Do You Really Own?
Date: Jul 15, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps
In this guide from Salesforce, you will learn: The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy
Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact
In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … read more