Resource Library: Featured Home

webcast

AEO in Action: A Framework for AI-powered Search, Discovery, and Conversion

Date: Oct 30, 2025 1:00 EDT (10:00PDT)

Speakers:
Guy Yalif, Chief Evangelist, Webflow
Danny Goodwin, Editorial Director of Search Engine Land & Search Marketing Expo


webcast

AI in Marketing: Closing the Gap Between Promise and Performance

Date: Oct 28, 2025 1:00 EDT (10:00PDT)

Speakers:
Rusty Warner, VP and Principal Analyst, Forrester
Aly Blawat, Senior Director of Customer Strategy, Blain's Farm & Fleet
Rony Vexelman, VP of Marketing, Optimove


webcast

The Privacy-First Approach to Campaign Planning, Execution, and Performance

Date: Oct 21, 2025 1:00 EDT (10:00PDT)

Speakers:
Tori Forte, VP, Marketing Operations & Technology, OneTrust
Ethan Sailers, Global Director, Solutions Engineering, OneTrust


whitepaper

The Modern Marketing Data Stack for 2026

The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology … Read more »


research_report

Agentic AI, Decoded: A Practical Guide for Marketers

Interested in exploring agentic AI but nervous about getting tripped up? Our new report will get you started on the right foot. Read more »


research_report

Email Marketing Platforms: A Marketer’s Guide

Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever. Read more »


research_report

Identity Resolution Platforms: A Marketer’s Guide

The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more »


whitepaper

The Salesforce Data Cloud Architect’s Handbook

The Salesforce Data Cloud Architect’s Handbook is a comprehensive dive into platform concepts, architectural patterns, and best-practice methodologies essential for designing, integrating, and activating customer data at scale with Salesforce Data Cloud. Authored by Eliot Harper (former Salesforce MVP Hall … Read more »


whitepaper

2025 Black Friday Cyber Monday Forecast

Black Friday Cyber Monday (BFCM) is as important to brands as it’s ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect … Read more »


webcast

Dream Links, Real Authority: Digital PR’s Edge in SEO & AI Search

Date: Oct 9, 2025 1:00 EDT (10:00PDT)

Speakers:
Michael Johnson, CEO & Founder, Resolve
Danny Goodwin, Editorial Director of Search Engine Land & Search Marketing Expo


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