Email Subject Line Tips and Best Practices
Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more
How Marketing Can Manage Uncertainty and Maintain Business Growth
How do you remain optimistic as a marketer, even when faced with economic and social challenges, risk-averse buyers, and high internal and external expectations? By understanding that evolution is necessary—and as the voice of the customer—you lead that charge. DemandLab’s new … Read more
Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget
We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. … Read more
The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
The Ultimate Email Marketing Personalization Checklist
One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization. Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about … Read more
The Consumer Trends Index 2023: U.S. Version
The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more
10 Tips to Optimize Your Calls to Action in Email
So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more
The Changing Face of Marketing: Connecting with Gen X, Millennials, and Gen Z
Date: May 18, 2023 1:00 EDT (10:00PDT)Speakers:
Melissa Tatoris,
Vice President of Retail Strategy, Zeta GlobalDavid Schey,
Senior Vice President of Data Cloud Solutions, Zeta Global
Maximize ROI and Lead Gen With This Virtual Events Marketing Formula
Date: May 16, 2023 1:00 EDT (10:00PDT)Speakers:
Lisa Bennett,
Executive Vice President of Marketing at KalturaRoi Kaufman,
VP Growth, Kaltura
Content Marketing Quick Start Guide
Content – every brand needs it, but investing the time and effort can seem daunting. This expert guide details a quick process to fast track your Content Marketing Strategy and deployment, including:
