Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce

How can you boost your marketing efforts without breaking the bank? Personalization.

Now more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one.

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Join Adrian Turner, Senior Personalization Lead for Business Development Bank of Canada (BDC), and Leigh Price, Sr. Manager PMM, Salesforce, to learn more about the solution he used to create email campaigns with personalized recommendations at the moment it’s opened – not when it’s sent.

Attend this webinar and gain insights on:

  • The B2B personalization strategy that’s driven an increase in user engagement from 15% to 175%
  • Best practices and benefits of an effective personalization email campaign
  • Adopting a similar approach to your marketing strategy

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Sponsored by Salesforce