Why We Don’t Buy
What percentage of shoppers abandon carts in your e-commerce store? 50? 60? 70? Whatever it is, it is surely a top concern. You are not alone. Most online retailers experience a high rate of cart abandonment and are searching … Read more
Trends & Strategies for the Commerce Marketer
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this … Read more
Paving the Path to Purchase
Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path. In this comprehensive white paper, you will learn how to substantially improve your customer … Read more
3 Reasons to Graduate to a Commerce-Centric Email Marketing Platform
Email continues to grow as one of the most effective channels for interactive marketing. It delivers proven results, and it’s highly measurable, which means it can continually be optimized. But truly maximizing the value of email requires the right technology … Read more
Email marketing in a complex world
The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your … Read more
The Absolute Do’s and Don’ts of Email Marketing
Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … Read more
The State of Email Marketing 2013
Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results. The challenges in 2013 … Read more
35 Free Pre-Designed Email Templates
These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter
The Four T’s of Effective Email Campaigns
Most marketing strategies these days are based on email marketing, so it helps to understand the basic elements of a successful email campaign. Some of the following tips and tricks have been hard won by others who are using email … Read more
How to Optimize Email Marketing for Conversions
75% of marketers say that they are using more email than they were three years ago. As the time commitment and investment in email marketing keeps growing, how will it affect your overall marketing strategy? Learn how increase the ROI … Read more