Email continues to grow as one of the most effective channels for interactive marketing. It delivers proven results, and it’s highly measurable, which means it can continually be optimized. But truly maximizing the value of email requires the right technology and the right long-term partner. And not all email marketing solutions are created equal. Some are simply a communication vehicle while others are built to increase revenue.

Here are three of the top reasons why companies graduate to a full-fledged email marketing platform that is designed for the commerce marketer.