The State of Email Marketing 2013

Even with the rise of social media marketing, email remains a critical channel for connecting with prospects, driving customer engagement and revenue. Email is still the preferred tool for marketers, providing personalization, ease-of-use and measurable results.

The challenges in 2013 are making offers more relevant through audience segmentation and integrating email with other marketing channels such as video content and social media. However, the bar has been raised for email effectiveness, based on the 5 trends outlined in this white paper.

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A leading provider of cloud-based services, SMTP facilitates email deliverability including bulk and transactional sending, reputation management, compliance auditing, abuse processing and issue resolution. Their services provide customers with the ability to increase the deliverability of email with less time, cost and complexity than handling it themselves