The Absolute Do’s and Don’ts of Email Marketing

Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email:

  • Style
  • Images
  • Copy
  • Offer
  • Calls to action

This white paper reviews these basic elements of a marketing email, and discusses the absolute dos and don’ts of email marketing with regards to design.

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