Resource Library: Email Marketing


Maximize Email Engagement and Personalization with Data & AI

Date: Jan 31, 2022 1:00 EDT (10:00PDT)

Nia Coleman, Product Marketing Manager, Salesforce
Chris Freshcorn, Manager, Digital Marketing, Manheim


B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


Trends in Email: Design and Marketing

Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall … Read more »


The 8 Biggest Email Mistakes and How to Avoid Them

Date: Oct 4, 2022 1:00 EDT (10:00PDT)

Joe Stewart, Senior Product Marketing Manager at Adobe


Email Analytics Survival Guide

You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the … Read more »


Why Finding the Right Platform is the Key to Winning in Email Marketing

Date: Aug 18, 2022 1:00 EDT (10:00PDT)

Julie Cooner, Senior Director, CRM Platforms at Hertz
Brett Bothe, Senior Product Marketing Manager at Salesforce


The Email Personalization Guide Marketers Can’t Miss

As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … Read more »


Quick Wins to Maximize Email Performance

Nearly 60% of email marketers in Litmus’ 2021 State of Email report are expanding automation capabilities and making it a top email program priority. Why? Because capturing subscriber engagement (and a higher email return on investment) requires sending the right … Read more »


Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation

Date: Jun 23, 2022 1:00 EDT (10:00PDT)

Amanda Venezia, Senior Marketing Programs Manager, Conversica
Kendra Matthews Head of Product Marketing, Conversica


Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … Read more »

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