Resource Library: Email Marketing

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10 Tips to Optimize Your Calls to Action in Email

So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more »


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Recession-ready Your Marketing by Doubling Down on Email

Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy. Discover how you can Recession Ready Your Marketing through personalization that works!


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How to Improve Email Deliverability and Optimize Each Send

Ok marketers. Email marketing pop quiz time.  Do your emails magically find their way to the inbox once you’ve hit send?  Or do your emails go through a nuanced process behind the scenes before they make it into your customer’s … Read more »


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33 Email Deliverability Terms to Know

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for … Read more »


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Maximize Email Engagement and Personalization with Data & AI

Date: Jan 31, 2022 1:00 EDT (10:00PDT)

Speakers:
Nia Coleman, Product Marketing Manager, Salesforce
Chris Freshcorn, Manager, Digital Marketing, Manheim


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Trends in Email: Design and Marketing

Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall … Read more »


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The 8 Biggest Email Mistakes and How to Avoid Them

Date: Oct 4, 2022 1:00 EDT (10:00PDT)

Speakers:
Joe Stewart, Senior Product Marketing Manager at Adobe


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Email Analytics Survival Guide

You spend time, money, and resources on your email marketing. You rely on it to help drive business and revenue. In fact, if you’re like the marketers Litmus surveyed for their State of Email Report, it’s the channel you rely on the … Read more »


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Why Finding the Right Platform is the Key to Winning in Email Marketing

Date: Aug 18, 2022 1:00 EDT (10:00PDT)

Speakers:
Julie Cooner, Senior Director, CRM Platforms at Hertz
Brett Bothe, Senior Product Marketing Manager at Salesforce


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The Email Personalization Guide Marketers Can’t Miss

As modern consumers, we expect to receive emails containing the perfect product selection each time we check our inbox, sometimes even before we know we need something. But how do brands know to send perfectly curated messages with the right … Read more »


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