Resource Library: Email Marketing


8 Ways to Leverage GDPR for Your Agency

While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more »


The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … read more »


The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Emily Fraser Voigt, Freelance Writer & Editor, Karen Burka, Freelance Writer, Editor: Sharon Goldman, Director, Marketing Services Content, Third Door … read more »


52 Tips to Improve Your Email Marketing

Download this eBook to get 52 best tips for optimizing your email campaigns on everything from subject lines to copy length.


Neil Patel’s Guide to Email Marketing

If you’re looking to learn more about what it takes to run a successful email marketing program, start with some tips from one of the world’s foremost digital marketers—Neil Patel.


Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


Agencies Talk: State of Email Marketing

85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … read more »


Why Email Holds the Key to Lasting Customer Relationships

With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … read more »


Your Secret Weapon for Getting New Clients

Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. In this issue of … read more »