Resource Library: Email Marketing


2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … read more »


Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … read more »


The Fundamentals of Email Marketing

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … read more »


The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


Got Email? Get Brand Protection and Higher Open Rates

Date: Mar 17, 2020 1:00 EDT (10:00PDT)

Samantha Iodice, Director, Digital Solutions, Brierley+Partners
David Appelbaum, CMO, Valimail


Building Customer Engagement:

Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, Dyspatch explores the causes of those challenges, as well as provides actionable suggestions for resolving them.


Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


Email-driven Content Marketing for SMBs

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. Marketing … read more »


2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO,