Resource Library: Email Marketing


Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


Top 10 Considerations When Selecting a Marketing Automation Platform

You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … read more »


The Big Book of Ascend Ideas

We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »


I have 50,000+ email subscribers…now what?

Did you know you can use your email list to generate more revenue for company without annoying or driving away your subscribers? In fact, you can monetize your email list in a way that your subscribers will actually appreciate. This … read more »


Email Optimization Checklist – Capture, Convince, Close

We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more). In fact, according to … read more »


Buyer’s Guide: Marketing Automation Platforms

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … read more »


Marketing Automation Checklist

There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … read more »


What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.