Resource Library: Email Marketing

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8 Email Best Practices for 2022 to Drive Growth

Date: Apr 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Jaina Mistry, Senior Email Marketing Manager, Litmus
Ruth Bolster, Product Marketing Manager, Salesforce
Rachel Boyles Senior Product Marketing Manager, Salesforce


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A/B Testing is Dead, Long Live A/B Testing!

Date: Mar 3, 2022 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com
George Khachatryan, CEO, OfferFit


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B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


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Why It Pays to Segment Your Audience

In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more »


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The 4 Steps to a Successful Digital Transformation

Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more »


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Personalization For Dummies

Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … read more »


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MarTech’s Email Marketing Periodic Table

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … read more »


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From Chaos to Compliance: What Creative Marketing Teams Are Struggling With Today

Ziflow recently surveyed over 500 marketers to find out what their most pressing challenges were when it came to getting their creative projects completed. As they collected and analyzed the responses, the data was pretty clear; creative marketing teams are working on … read more »


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Checklist-Key Compliance Responsibilities for Every Marketing Role.pdf

Without a hierarchy of compliance responsibilities activated in your organization, it’s easy to miss governance holes in marketing content production, communications, and approval processes. In this checklist, Ziflow breaks down how compliance impacts your entire marketing team, including top regulatory concerns … read more »


webcast

Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce