Resource Library: Email Marketing


6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform

Date: Oct 18, 2018 1:00 EST (10:00PST)

Katie Staveley, VP of Marketing, Mautic


Email-driven Content Marketing for SMBs

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. … read more »


The Ultimate Guide to Marketing Automation Terminology

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more »


8 Ways to Leverage GDPR for Your Agency

While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more »


The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … read more »


The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more »


B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Emily Fraser Voigt, Freelance Writer & Editor, Karen Burka, Freelance Writer, Editor: Sharon Goldman, Director, Marketing Services Content, Third Door … read more »


52 Tips to Improve Your Email Marketing

Download this eBook to get 52 best tips for optimizing your email campaigns on everything from subject lines to copy length.


Neil Patel’s Guide to Email Marketing

If you’re looking to learn more about what it takes to run a successful email marketing program, start with some tips from one of the world’s foremost digital marketers—Neil Patel.