Guide to a Strong Online Reputation
“Your Guide to a Strong Online Reputation” eGuide by GatherUp is a comprehensive resource for businesses looking to establish and maintain a positive online reputation. The eGuide covers how to monitor and manage your online reputation, how to respond to … Read more
New Business Guide to Google Reviews
The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your … Read more
The 2023 Consumer Trends Index
Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand … Read more
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
5 CX Trends That Will Shape 2023
Date: Feb 9, 2023 1:00 EDT (10:00PDT)Speakers:
David Mingle,
VP and Global Practice Head, Customer Experience, Reputation,Shannon Heath,
Product Marketing Manager
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
How to Deliver an Unforgettable Customer Experience
Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more
From First Date to True Love
From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more
Relationship Marketing: The human approach to personalization
Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more