Your Performance TV Guide to Holiday 2024
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more
The Digital Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more
Achieve Near-Perfect Accessibility
Date: Aug 22, 2024 1:00 EDT (10:00PDT)Speakers:
Kainaz Mehta,
Account Manager, Acquia
Erryn Barlow,
Digital CX Manager, The Salvation ArmyLeah MacGibbon,
General Manager of Digital Marketing, The Salvation Army
Joseph Pinkard,
Intercultural and Disability Lead, The Salvation Army
Personalization: It’s a value exchange between brands and customers
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more
How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte DigitalWill Pickard,
Senior Manager, Deloitte Digital
Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands
Date: May 30, 2024 1:00 EDT (10:00PDT)Speakers:
Miryem Samih,
Product Marketing Manager, AcquiaMary Blabaum,
Director, Product Design • Shared Services Products, Acquia
Retail Trends Masterclass
Date: May 9, 2024 1:00 EDT (10:00PDT)Speakers:
Georgia Gkolfinopoulou, Marketing Strategist, MarigoldTrent Lanning,
Research & Content Lead
State of Digital Customer Experience: Focus on Retail
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more
The State of Website Accessibility
Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more
The Product Discovery Engine Buyers Guide
Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more