Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … Read more
14 Industry Experts on the Future of Attribution
Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … Read more
How to Turn Leads into Repeat Customers
Download this four-part e-book from Justuno with contributions from 13 agency and tech partners from across the marketing landscape. Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from … Read more
The Ultimate Guide to Conversion Rate Optimization
Justuno’s Ultimate Guide to Conversion Rate Optimization (CRO) covers everything from the basics of why CRO is important to a framework for creating a strategy that works. Inside you’ll learn how to: Form a systematic approach to driving your website … Read more
CCPA Goes Live in Weeks: Is your marketing measurement ready?
Date: Dec 17, 2019 1:00 EDT (10:00PDT)Speakers:
Matt Voda, CEO, OptiMine
Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … Read more
4 Ways to Get Started With Agile Marketing
Date: Dec 11, 2019 1:00 EDT (10:00PDT)Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App
This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the … Read more
A Click Is Not a Customer: Using offline attribution to improve digital ad performance
Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … Read more