B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
Future-Proof Your Content Strategy with the Right CMS
Date: Apr 29, 2025 1:00 EDT (10:00PDT)Speakers:
Chris Purcell, Senior Product Marketing Manager, Sitecore
Matt Ward, Director of Digital & Partnerships, HCA Healthcare UK
Future-Proofing Your Marketing Operations
Date: Apr 22, 2025 1:00 EDT (10:00PDT)Speakers:
Cindy Dubon,
Growth Marketing,
Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more
Global Benchmark Report 2025
As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, … Read more
Hitting the Mark
Curious about your marketing performance? Discover how your strategy compares to key brands in the industry. Dotdigital’s Hitting the Mark report analyzes the marketing performance of brands around the world, helping you gain insight into other brands’ marketing strategies. From … Read more
7 ecommerce automation templates to supercharge ROI
Spending too much time building marketing campaigns? Don’t worry, there’s an automation for that. The days of manually building and segmenting every campaign are over. Intuitive and powerful automation builders help streamline the creation of personalized and authentic customer journeys. … Read more
26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions
Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue.
The Marketer’s Guide to Creating Digital Experiences That Convert
Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more
Delivering Dynamic Experiences at Scale
Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.