Human Intel on Artificial Intelligence
The AI revolution is taking the tech world by storm with the rise of generative AI technology. The benefits of implementing AI technology are vast, ranging from increased efficiency and lower costs to exciting new tools that can revolutionize customer … Read more
The Hitchhiker’s Guide to Converged TV Measurement
With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video. And make no mistake about it, this is not a future … Read more
The Fundamentals of Converged TV Measurement
In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more
The Future of Converged TV
Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
Demystifying ‘Incrementality’ for Marketing Success
Date: Apr 18, 2023 1:00 EDT (10:00PDT)Speakers:
Shaubhik Ray,
Senior Director, Digital Analytics, iQuanti
8 Ways to Maximize Brand Awareness Through Paid and Organic Search
Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data … Read more
SEO Trends and Predictions for 2023
SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals. As we … Read more
The Next Big Thing in Martech: The Data Warehouse
Date: Mar 23, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Brinker,
VP Platform Ecosystem, HubSpotJuan Mendoza,
CEO, The Martech WeeklyTejas Manohar,
Co-founder/Co-CEO of Hightouch
The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic
Date: Mar 30, 2023 1:00 EDT (10:00PDT)Speakers:
Lindsy O'Connor,
Senior Sales Director, AdtaxiBrian Kroll,
VP of Strategic Accounts, Adtaxi
