Resource Library: DMD Sidebar

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Human Intel on Artificial Intelligence

The AI revolution is taking the tech world by storm with the rise of generative AI technology. The benefits of implementing AI technology are vast, ranging from increased efficiency and lower costs to exciting new tools that can revolutionize customer … Read more »


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The Hitchhiker’s Guide to Converged TV Measurement

With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video.  And make no mistake about it, this is not a future … Read more »


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The Fundamentals of Converged TV Measurement

In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms … Read more »


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The Future of Converged TV

Innovid and Ascendant Network surveyed hundreds of senior-level marketers to see how media and creative strategies have evolved in the age of converged TV. Here are some report highlights: 80% buy converged TV media through 1 centralized team, with the … Read more »


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How CTV Boosts Brand Performance for Search Experts

Date: Apr 20, 2023 1:00 EDT (10:00PDT)

Speakers:
Ali Haeri, Senior VP of Marketing at MNTN


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Demystifying ‘Incrementality’ for Marketing Success

Date: Apr 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Shaubhik Ray, Senior Director, Digital Analytics, iQuanti


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8 Ways to Maximize Brand Awareness Through Paid and Organic Search

Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data … Read more »


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SEO Trends and Predictions for 2023

SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals. As we … Read more »


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The Next Big Thing in Martech: The Data Warehouse

Date: Mar 23, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, VP Platform Ecosystem, HubSpot
Juan Mendoza, CEO, The Martech Weekly
Tejas Manohar, Co-founder/Co-CEO of Hightouch


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The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic

Date: Mar 30, 2023 1:00 EDT (10:00PDT)

Speakers:
Lindsy O'Connor, Senior Sales Director, Adtaxi
Brian Kroll, VP of Strategic Accounts, Adtaxi