Achieving Compliance Excellence: Your Path to Marketing Success
Date: Feb 15, 2024 1:00 EDT (10:00PDT)Speakers:
Identity Resolution Platforms: A Marketer’s Guide
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more
Marigold’s 2024 Global Consumer Trends Index
Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights into key areas like purchase … Read more
Email Marketing Platforms: A Marketer’s Guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more
Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation
Date: Jan 25, 2024 1:00 EDT (10:00PDT)Speakers:
Duane "DJ" Sprague,
Chief Marketing Officer, Shopper Approved
AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024
Date: Jan 30, 2024 1:00 EDT (10:00PDT)Speakers:
Ian Dailey,
Vice President, Product Marketing, InvocaLauren Harris,
Senior Director of Product Management, Invoca
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Date: Jan 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kyle Robbins,
Senior Product Manager, AI for Marketing at SalesforceCarly Boddy,
Product Manager at GoogleSara Fefferman,
Product Marketing Manager at Salesforce
The State of SEO for 2024: Are you AI-Ready?
Date: Jan 18, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, ConductorSteven van Vessum
Director of Organic Marketing, Conductor
