3 Secrets to Using Demographics for Powerful Influencer Campaigns
Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … Read more
Data, Data Everywhere — But Where are the Campaign Insights?
Date: May 7, 2019 1:00 EDT (10:00PDT)Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati
Let Customer Reviews Drive Your Conversions
Date: Apr 4, 2019 1:00 EDT (10:00PDT)Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot
CX in the Age of Social Media
Date: Nov 28, 2017 1:00 EST (10:00PST)Speakers:
Joey Coleman, Founder and Chief Experience Composer, Design Symphony
Eddie McGraw, Director of Marketing & Communications, Lithium
Why It’s Time to Move Beyond Sentiment Analysis
Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … Read more
Start Listening! 7 Real-World Tips for Better Social Engagement
Date: May 23, 2017 1:00 EST (10:00PST)Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium
Data for Retailers
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … Read more
Social Media ROI Template
The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.
Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI
Date: Dec 8, 2016 1:00 EST (10:00PST)Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium
Data is the Secret Ingredient for Social Media Marketing Success
The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … Read more