Resource Library: Social Analytics

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The Ultimate Social Media Guide to Building Your Brand in 2022

Date: Jan 20, 2022 1:00 EDT (10:00PDT)

Speakers:
Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
Mike Baglietto, Global Head of Market Insights at NetBase Quid


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The ultimate social media intelligence kit: case studies for every industry

With over 3.78 billion users, social media became a treasure trove of insights for every brand. In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. … Read more »


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Visual analytics use cases to borrow in 2022

A significant amount of visual content is left unexplored by businesses willing to leverage social media to know their customers better. According to recent research, brands miss up to 80% mentions, if you don’t monitor visual content. In this eBook, … Read more »


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Mastering the Art of B2B Social Media

75% of B2B buyers consult social media before making purchasing decisions. Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the … Read more »


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The State of B2B Social Media Marketing

To understand the true value of social media for today’s B2B organizations, Oktopost talked to CMOs at a wide range of companies across the globe. The results of Oktopost’s survey shines a light into the state of B2B social media marketing today, … Read more »


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The Social Media ROI Playbook: Driving Growth with Social

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that … Read more »


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Measuring the metrics that matter: 3 steps for digital marketers to prove ROI

With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, some could argue the job has never been more intense – or important. From Google to Facebook, programmatic to pay-per-click and beyond, you need to … Read more »


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Track and measure: A guide to improving your digital performance through actionable analytics

While gathering analytics data is relatively easy, connecting that analytics data to your digital strategy and organizational goals has proven difficult for many teams. Marketing teams can use their website analytics to learn more about buyers and how they interact. … Read more »


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3 Secrets to Using Demographics for Powerful Influencer Campaigns

Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … Read more »


webcast

Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati


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