The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform
There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … Read more
Identity Resolution: Connecting the Dots and Understanding Your Customer
Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … Read more
Mastering the Art of B2B Social Media
75% of B2B buyers consult social media before making purchasing decisions. Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the … Read more
How to Build Long-Lasting Relationships with Zero-Party Data
It’s never been easier for customers to change to a new product—or harder and more expensive for brands to acquire new customers. And the upcoming loss of third-party cookies means that many tried-and-true tactics for customer acquisition won’t work for … Read more
The State of B2B Social Media Marketing
To understand the true value of social media for today’s B2B organizations, Oktopost talked to CMOs at a wide range of companies across the globe. The results of Oktopost’s survey shines a light into the state of B2B social media marketing today, … Read more
Identity Marketing for Dummies
In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing … Read more
CMO Report: The Quest for Consumer Trust
Marketers see first- and zero-party data as critical to driving closer relationships with their customers. For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, … Read more
The Social Media ROI Playbook: Driving Growth with Social
With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that … Read more
Growth Strategies for SMBs and the Agencies That Serve Them
Date: Oct 19, 2021 1:00 EDT (10:00PDT)Speakers:
Madelyn Wing,
Director of Partnerships, CallRail
Data Democratization: Giving Employees & Customers What They Want
Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step … Read more
