Call Tracking Guide to Channel Marketing
Most marketers recognize the need to measure and optimize phone calls. However it’s often a project just over the horizon, or they choose to deploy call tracking in isolated channels and campaigns where there is an obvious and specific need. … Read more
Agency Guide to Call Tracking
The latest advancements in call tracking capabilities have created opportunities for agencies and their clients to more efficiently track and attribute offline conversions with specific marketing campaigns and sales. Armed with this data, agencies are better equipped to prove the … Read more
Marketer’s Guide to Call Tracking for Google SEO and PPC
If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … Read more
Buyer’s Guide to Call Tracking Software for Marketers
Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … Read more
5 Steps to Successful Call Tracking
Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search … Read more
8 Quick Steps to Double B2B Conversions
Online visitors are busy and easily distracted. There is a very limited time window to prove your value proposition. In the B2C world, conversion starts and ends in the same place: the purchase. For B2B marketers with long, complex … Read more
9 Things You Need to Know to Master Mobile Marketing
Research shows clearly that marketers have not yet scratched the surface of the mobile marketing boom. In many ways, no one fully comprehends how big it will be. Here’s a snapshot of the possibilities: by 2016 analysts from Morgan Stanley … Read more
5 Things You’re Missing Without Call Tracking
The phone is re-emerging as the preeminent marketing platform. That’s why it is more vital than ever that companies use intelligent call tracking. The most common action and the desired result of any mobile marketing campaign is a phone call. … Read more
10 Great Mobile Marketing Experiments
By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do … Read more
11 Ways to Improve Conversion Rates with Call Tracking
At its most basic level, call tracking tells businesses which marketing channels produce phone calls and which do not. It’s like Google Analytics for the phone. Advanced call tracking also tracks and scores leads, records calls, tracks missed opportunities, gathers customer … Read more