At its most basic level, call tracking tells businesses which marketing channels produce phone calls and which do not. It’s like Google Analytics for the phone.
Advanced call tracking also tracks and scores leads, records calls, tracks missed opportunities, gathers customer intelligence, provides re-marketing and marketing automation, and even tracks close rates of phone calls. Used effectively, call tracking increases offline and online conversion rates dramatically.
This whitepaper details 11 ways that call tracking measurably increases conversion rates, and provides concrete how-to steps that will improve your conversion rates immediately.
Sponsored by LogMyCalls
LogMyCalls is a smarter call tracking solution, an inexpensive tool for businesses seeking to optimize marketing, track leads and improve performance. These tools—phone call tracking, call recording, mobile marketing automation, and call performance scoring—allow businesses to determine which advertising methods are effective and improve their ability to secure business over the phone. LogMyCalls is on a mission to measure and then unleash the extraordinary power in every customer contact. For more information, visit LogMyCalls.com or call 866-811-8880.