Use Call Tracking to Monetize Your Online and Mobile Presence

Date: Sep 28, 2011 1:00 EST (10:00PST)

John Busby, Marchex
Charles Laughlin, BIA/Kelsey


For years, call tracking has been used by online advertisers to improve overall performance and optimize their online-offline campaigns.

Using call tracking analytics, publishers and marketers can track leads, measure conversions, and demonstrate the ROI of their site. For publishers selling ads, or for lead generation providers, call tracking identifies which ads, which campaigns, and even which marketing channels are producing calls — and conversions. With this data in hand, you can prove — and improve — the ROI for you and for your clients.

This webcast will discuss call tracking and how publishers and advertisers can benefit from it. Charles Laughlin of BIA/Kelsey will give an introduction to call tracking and analytics. John Busby will present some newly published, exclusive Marchex data on what advertisers think about phone calls, and the challenges and solutions to integrating online campaigns with offline phone calls.

Attend this webcast and learn:

  • How call tracking works
  • Latest trends — and challenges — in using digital media to drive phone calls
  • How to use call tracking to demonstrate — and improve — your ROI

Charles Laughlin is SVP, Program Director and Managing Editor of BIA/Kelsey.

John Busby is VP of Advertising for Marchex Call Analytics.

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.