Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search activity. Forty-six percent of people who conducted local online searches resulted in a phone call to a business.
These are just some of the reasons call tracking should be integrated into all marketing efforts because it is a critical component of campaign management.
In this white paper you’ll learn why you should use call tracking and how it works. Also, you will find the 5 steps that lead to successful call tracking and how to get started with integrated call tracking.
Sponsored by HostedNumbers
Hosted Numbers is a provider of local, toll-free, and vanity phone numbers, call forwarding and ad tracking services. Phone numbers are easily configured, there are no contracts, and you can manage your account online or call customer support 24/7. Search our online inventory of thousands of phone numbers in every city. Our phone numbers deliver the latest technology in call forwarding, call tracking & reporting, call recording, dynamic number replacement, voicemail and so much more.