Algorithms at the Service of Attribution Marketing
The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … Read more
The Real World of Real-Time Advertising
In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … Read more
The Essential Guide To Display Attribution Models
Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … Read more
Attribution: Modeling for Data-Driven Marketers
Attribution for the data-driven marketer To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, Adroll ran an in-depth survey of professional marketers in the US. The findings in this … Read more
Connecting Online and In-Store Marketing Strategies for Multi-Unit Businesses
It’s no secret that it’s difficult to connect digital marketing budgets directly to store traffic. Piecing together the path to purchase for your consumers and assigning appropriate credit to each channel is not an easy task. With the right strategies … Read more
Configuring Google Analytics Goals for Desktop, Tablet and Mobile
If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … Read more
Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot
July 31, 2014August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … Read more
Digital Analytics: Opening the Gates to Customer Engagement
Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … Read more
Conversion Maximization Report: The Essential Workflow
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … Read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … Read more
