The Blended Attribution Playbook
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital … Read more
What is Lead Scoring?
A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … Read more
Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Date: Sep 15, 2016 1:00 EST (10:00PST)Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech
State of the Industry 2016
Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … Read more
4 Ways B2B Marketers Can Boost Their Demand Gen Results
This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … Read more
PPC Ad Copy Conversion Funnel Study
With that in mind, NetElixir set out to determine if there were specific ppc ad copy sequences that stand out, as well as whether or not those sequences change during the peak seasons. Reading NetElixir’s PPC Ad Copy Conversion Funnel … Read more
The Click-to-Call Playbook for Paid Search
Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … Read more
Attribution Vendor Guide
Attribution solutions help marketers better understand the full customer path to conversion, allowing them to make more informed marketing decisions. Use this guide to determine whether you need an attribution vendor and to find the best vendor for your needs. … Read more
The 49% ROI Mistake Marketers Don’t Know They’re Making
Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … Read more
Algorithms at the Service of Attribution Marketing
The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … Read more
