E-Book: Building an Attribution Model That Works
The use of attribution modeling to improve PPC efficiency has quickly grown in both popularity and sophistication. Yet creating an accurate attribution model is still one of the most difficult parts of any agency’s or marketer’s job, whether you are … Read more
Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to Actions
Date: Jul 27, 2011 1:00 EST (10:00PST)Speakers:
Madan Bharadwaj, Vice President, Visual IQ
Adam Gitlin, Global Director, Digital Analytics & Technology, Annalect
Seb Maitra, Senior Vice President, Media, Analytics & Search, Hill Holliday
Measuring Brand Lift With PPC and Google TV Ads: Lenovo Case Study in Online-Offline Attribution
Date: Mar 24, 2011 1:00 EST (10:00PST)Speakers:
Craig Macdonald, CMO & SVP of Products, Covario
Gary Milner, Global Marketing Director, Lenovo
Lauren Hoover-Gordon, Senior Account Executive, Google TV Ads
Marketing Attribution Demystified: Ask The Experts
Date: Mar 15, 2011 1:00 EST (10:00PST)Speakers:
Manu Mathew, Co-Founder & CEO, Visual IQ
Madan Bharadwaj, VP, Product Management, Visual IQ