Our next webcast features PPC expert David Szetela with a presentation that will help anyone who has struggled with the complexities of managing a large-scale pay-per-click advertising campaign: Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics will include tips … Read more »

From “Paid Search for Big Sites, Big Brands,” with Chris Sherman, sponsored by iProspect: Q) How would you recommend handling a search for a brand with hundreds of franchisees? The brand is running campaigns on state, market, and local levels. … Read more »

From our sister company, Search Marketing Expo: The next SMX is will be our first in Canada! SMX Search Analytics will focus on the intersection of search and marketing optimization. This conference will deliver insight about your visitors, customers and … Read more »

On February 25 at 1 PM EST, Search Marketing Now will hear from Greg Sterling on the current state of Local Search — and how national marketers can take advantage of it. “Local Search: Opportunities for National Marketers” will include … Read more »

The Search Marketing Now team will be in full force at SMX West next week and we look forward to meeting some of our SMN viewers in person. Chris Sherman, SMX West co-chair and SMN webcaster extraordinaire, will be moderating … Read more »

Quality Score is something that online marketers just can’t ignore. Here’s the official definition from Google: Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword … Read more »

Consider this scenario: You receive an LL Bean catalog in the mail, browse through it, and decide you’d like to buy the fuzzy slippers that are on sale. Two days later, you click on an LL Bean ad for slippers, … Read more »

In-house vs. outsource? Insource vs. outsource? No matter how you say it, the question is this: are you better off managing your own PPC campaign or should you hire an outside agency or consultant? PPC Insourcing vs. Outsourcing: Questions Marketing … Read more »

Last October, Search Marketing Now presented the webcast Measuring an Ad’s Value: A Forum Discussion, which relied heavily on the interactive polling feature of our webcasting platform. This webcast, also known as the Attribution Management Forum, was designed to be … Read more »