Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year.
This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations but consistently exceeded them, driving unprecedented ROI and fundamentally reshaping how marketers operate. The data shows a dramatic shift toward executive ownership of AI initiatives, with 91% of organizations now dedicating specific budgets to AI tools and 90% planning significant investment increases for 2025.
Key Statistics:
- 92% of marketers consider themselves AI experts or advanced users, with confidence growing across all company sizes and seniority levels
- 80% report AI tools exceeded their ROI expectations, while only 3% experienced disappointing returns on investment
- 94% say AI positively impacted revenue growth, with 95% of marketers spending budgets more efficiently through AI adoption
- 57% believe AI will create more jobs than it eliminates, marking a 7% increase in optimism from the previous year
- Data security remains the top barrier to adoption, though concerns about unclear ROI have virtually disappeared from the top obstacles
Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.