What Does The Market Research Industry Make of AI and Synthetic Data?

Cint

AI + Synthetic Data Report

AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.

A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.

This report from Cint explores the following:

  • Where synthetic data may come in handy across industries 
  • How widely AI products are used across varying industries and job titles
  • Confidence levels around the use of synthetic data
Download now

Sponsored by Cint
Cint is a global software leader in digital insights and research technology. We have one of the world’s largest consumer networks for digital survey-based research, with millions of engaged respondents across more than 130 countries.

Related resources: Artificial Intelligence, DMD Sidebar, Featured, Featured Home, White Papers, Whitepapers Sidebar.

© 2025 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.