Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.
What’s Covered:
- What a digital experience is and how to measure it
- The steps of the data journey and how to create and implement a data strategy
- The platform requirements for digital experience management
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.