The hype around beacon technology
By using beacon technology, a national advertiser is able to pinpoint a consumer’s precise location in a store, serving up a highly relevant ad in response to a mobile search. For digital marketers, this is the ultimate game changer.
This whitepaper explores the latest insights and tactics enterprise brands are using to convert online searches into offline sales, and reveals how brands are using beacon and other location-based technology to capitalize on mobile searches.
Inside you will learn about:
- The benefits and limitations of beacons
- Alternatives to beacons
- The impact of mobile ad blocking