7 Myths About Online Reviews

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It’s time your business took control of its online reviews. After all, 82% of consumers surveyed considered user generated reviews ‘extremely valuable’ or ‘valuable’. They’re potential customers you could be losing because a rival business is actively engaged in getting reviews from customers.

All signs point to the fact that you should be collecting your own consumer reviews – and Trustpilot has put together a handy white paper busting the myths that are holding you back from using reviews to boost conversions:

False: Getting a 5 star rating on online review platforms is difficult.

False: Managing online reviews is time-consuming.

False: Traditional advertising is more effective than online reviews.

All these myths are reassuringly taken down a notch in Trustpilot’s white paper, 7 Myths About Online Reviews…. Busted!

Sponsored by Trustpilot

Trustpilot is an online review-driven community and platform that builds relationships between consumers and businesses. Launched in 2007, it has seen rapid adoption and now provides over 80,000 ecommerce businesses with TrustScores based on more than seven million reviews. Trustpilot operates in 24 countries with offices in the US, UK and Denmark.

Trustpilot enables ecommerce businesses to engage with customers directly, inviting them to provide reviews of their online experience. This enables brands, in an increasingly crowded online world, to have a better dialogue with customers and channel feedback to improve business operations and customer satisfaction.