It’s time your business took control of its online reviews. After all, 82% of consumers surveyed considered user generated reviews ‘extremely valuable’ or ‘valuable’. They’re potential customers you could be losing because a rival business is actively engaged in getting reviews from customers.
All signs point to the fact that you should be collecting your own consumer reviews – and Trustpilot has put together a handy white paper busting the myths that are holding you back from using reviews to boost conversions:
False: Getting a 5 star rating on online review platforms is difficult.
False: Managing online reviews is time-consuming.
False: Traditional advertising is more effective than online reviews.
All these myths are reassuringly taken down a notch in Trustpilot’s white paper, 7 Myths About Online Reviews…. Busted!