Most marketers would agree they would rather hear the phones ringing. Why? Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search activity. Forty-six percent of people who conducted local online searches resulted in a phone call to a business.
These are just some of the reasons call tracking should be integrated into all marketing efforts because it is a critical component of campaign management.
In this white paper you’ll learn why you should use call tracking and how it works. Also, you will find the 5 steps that lead to successful call tracking and how to get started with integrated call tracking.