IBM Social Analytics: The science behind social media marketing
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social media and through the full range of interactions that can … read more
Best Practices for Facebook Advertising
Facebook now has half a billion active users. Yes, that’s billion with a “B.” That means about one in every 14 people on the planet now uses Facebook and the user base is still growing. Not only that, users spend … read more
Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more
Email Design and Creative Checklist
This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design … read more
The Definitive Guide to B2B Social Media
This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to … read more
Facebook and Paid Search
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising. And with an audience that clearly … read more
It’s Time to Make Facebook Marketing Work: Forrester Research Report
Are you still trying to figure out how to drive real business results from Facebook? If so, you’re not alone. While 96% of marketers are using the site, and millions of users are ‘liking’ brand pages, the majority of marketers … read more
How to Use Google+ for Business
By Maggie Georgieva This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your … read more
The Definitive Guide to Integrating Social Media and Email Marketing
Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. But … read more
Social Media and the Future of the Agency
This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital … read more
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