Resource Library: Social Media

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Grande Guide to Social Advertising 2014

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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Integrating Digital Marketing for Customer Service

Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage … read more »


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The Definitive Guide to Instagram Marketing

Instagram is revolutionizing the visual web. With more than 200 million active monthly users and over 60 million photos shared each day, it’s evident that consumers can’t get enough. So how do you tap into this massive, engaged audience to … read more »


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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »


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How to Turn Employees into Brand Ambassadors

Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, … read more »


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Social Media Myths

One of the most important aspects of creating successful social media campaigns is choosing the right social media channels. There are some common myths about individual social media platforms that may be influencing your decisions and standing in the way … read more »


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How to Get Social Media Influencers Talking About You

Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … read more »


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Inside Twitter: An In-Depth Look Inside the Twitter World

Over the past few years, Twitter’s growth has been explosive. With 255 million active users each month, and 500 million tweets sent each day, Twitter has become one of the most ubiquitous social media platforms in the world. While Twitter’s … read more »


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Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … read more »


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8 Ways to Build Your Brand Using Social Media

Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and … read more »