Resource Library: Social Media

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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


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Social Media in Technology: A Unified Strategy for Success

Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities. Download this White Paper to find … read more »


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Turning Insight Into Action: The Journey to Social Media Intelligence

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, … read more »


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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »


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Using Social Distribution to Dominate Audience Targeting & Customer Acquisition

Date: Apr 8, 2014 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder & Evangelist, aimClear
Merry Morud, Account Manager, aimClear


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Measuring Social Media and the Enterprise/Social ROI

This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement … read more »


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The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … read more »


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The Social Intelligence Report

Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the … read more »


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The Four Social Marketing Tools You Need

Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You’ll learn to solve common social marketing challenges using the most effective technology solutions, including how … read more »