Resource Library: Social Media

whitepaper

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


whitepaper

The Marketer’s Guide to Customer Loyalty

Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … read more »


webcast

Using Social Distribution to Dominate Audience Targeting & Customer Acquisition

Date: Apr 8, 2014 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder & Evangelist, aimClear
Merry Morud, Account Manager, aimClear


whitepaper

Measuring Social Media and the Enterprise/Social ROI

This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement … read more »


whitepaper

The Connected Campaign: Social TV, Hashtags and the New Ad Landscape

Television commercials are evolving from a static advertisement, into the cornerstone of a dynamic, multi-channel campaign, meant to inspire consumer action and reaction. This trend has reached an apex in recent months through Super Bowl XLVIII and Sochi’s Winter Olympics. … read more »


whitepaper

The Social Intelligence Report

Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the … read more »


whitepaper

The Four Social Marketing Tools You Need

Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You’ll learn to solve common social marketing challenges using the most effective technology solutions, including how … read more »


whitepaper

Social Search Today

As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content. … read more »


webcast

Marketing Apps – Turn Interaction into Business Action

Date: Jan 29, 2014 1:00 EST (10:00PST)

Speakers:
Anna Talerico, ion interactive

Jessica Collier, ion interactive


whitepaper

The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »