Resource Library: Social Media

webcast

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


webcast

Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EST (10:00PST)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium


webcast

Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


webcast

The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EST (10:00PST)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium


webcast

The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


whitepaper

Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments

Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … read more »


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The Facebook Advertising Ecosystem

Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … read more »


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Data for Retailers

Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more »


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The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


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Social Media ROI Template

The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.