Resource Library: Email Marketing

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B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor chifmartec.com Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


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User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »


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I have 50,000+ email subscribers…now what?

Did you know you can use your email list to generate more revenue for company without annoying or driving away your subscribers? In fact, you can monetize your email list in a way that your subscribers will actually appreciate. This … read more »


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Email Optimization Checklist – Capture, Convince, Close

We see new developments affecting our email marketing campaigns every year. This year brought us iPhones with larger screens, Yahoo! Mail supporting media queries and an overall renewed respect for email marketing (and so much more). In fact, according to … read more »


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Buyer’s Guide: Marketing Automation Platforms

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … read more »


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Marketing Automation Checklist

There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … read more »


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What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.


webcast

5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


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The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


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2016 Email Deliverability Guide For Modern Marketers

You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority … read more »