Resource Library: Email Marketing

Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

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August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »


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The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


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Love ‘Em, Leave ‘Em and Move On

Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only … read more »


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B2B Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Tools 2014: A Marketer’s Guide Consulting Editor: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Research/Writers: Brian Kelly, Candlewood Creative; Karen Burka Editor: Claire Schoen, Digital Marketing Depot Download Now   This … read more »


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Why We Don’t Buy

  What percentage of shoppers abandon carts in your e-commerce store? 50? 60? 70? Whatever it is, it is surely a top concern. You are not alone. Most online retailers experience a high rate of cart abandonment and are searching … read more »


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Trends & Strategies for the Commerce Marketer

  How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this … read more »


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Paving the Path to Purchase

Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path. In this comprehensive white paper, you will learn how to substantially improve your customer … read more »


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3 Reasons to Graduate to a Commerce-Centric Email Marketing Platform

Email continues to grow as one of the most effective channels for interactive marketing. It delivers proven results, and it’s highly measurable, which means it can continually be optimized. But truly maximizing the value of email requires the right technology … read more »


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Email marketing in a complex world

The ever-changing digital communications landscape demands a paradigm shift when it comes to email marketing. Sending emails to a prospect or customer was simple at one point. However, with the growth of mobile devices and popularity of social networks, your … read more »


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The Absolute Do’s and Don’ts of Email Marketing

Email marketing is a fantastic way to engage with customers, and drive leads to your website. For an email to be effective, you need to strike the right balance among the different elements of an email: Style Images Copy Offer … read more »