Resource Library: Email Marketing

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Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »


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15 Emails to Keep Clients Happy

Email templates for amicable client relations   One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more »


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Conversations, Not Campaigns

Nobody wants to get blasted. Email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch, blast and hit the … read more »


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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


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The Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. This concept inspired ExactTarget to create the Email Swipe File on Pinterest, where every week they share the emails and landing pages … read more »


Content Marketing, Email Deliverability – and more — August webcasts at Digital Marketing Depot

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August is a time for some to relax and get ready for back-to-school. But at Digital Marketing Depot, we continue to bring you informative, educational content about digital marketing. Sit back, relax, and get some expert analysis that will help … read more »


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Love ‘Em, Leave ‘Em and Move On

Absence can make the heart grow fonder, but it can also be a sign that things are amiss. Take a good look at your subscriber list. Are there contacts that haven’t engaged with you in months? Have you successfully secured sign-ups only … read more »


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B2B Marketing Automation Tools 2014: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Tools 2014: A Marketer’s Guide Consulting Editor: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Research/Writers: Brian Kelly, Candlewood Creative; Karen Burka Editor: Claire Schoen, Digital Marketing Depot Download Now   This … read more »


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Why We Don’t Buy

  What percentage of shoppers abandon carts in your e-commerce store? 50? 60? 70? Whatever it is, it is surely a top concern. You are not alone. Most online retailers experience a high rate of cart abandonment and are searching … read more »


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Trends & Strategies for the Commerce Marketer

  How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this … read more »