Resource Library: Email Marketing

whitepaper

Buyer’s Guide: Marketing Automation Platforms

At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper … read more »


whitepaper

Marketing Automation Checklist

There are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. In its “The 2015 Marketing Technology … read more »


whitepaper

What is Marketing Automation?

This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.


webcast

5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


research_report

B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; and author/publisher, Chief Marketing Technologist Barry Levine, MarTech Correspondent, Marketing Land Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, … read more »


whitepaper

The Enterprise Guide to Marketing Technology

Today’s marketers, armed with technology that tracks every move customers make, contribute more than ever to sales and the bottom line. With so many new marketing tehnologies emerging every day, how do you know which are essential to your rold? … read more »


whitepaper

2016 Email Deliverability Guide For Modern Marketers

You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority … read more »


whitepaper

Marketing Automation & Your CRM: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Download Salesforce Pardot’s white paper to get … read more »


whitepaper

The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


whitepaper

Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them. Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website … read more »