Resource Library: Analytics

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Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »


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Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


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Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. … read more »


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The Mobile Data Management Platform

This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.


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Enterprise Social Media Management Software 2014: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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Enterprise Call Analytics Platforms 2014: A Marketer’s Guide

Enterprise Call Analytics Platforms 2014: A Marketer’s Guide New! Market Intelligence Report: Author: Karen Burka, Senior Research Consultant Editor: Claire Schoen, Third Door Media Advisor: Michael Boland, BIA/Kelsey   Download Now   Learn more about call analytics software tools and … read more »


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The Real World of Real-Time Advertising

In today’s advertising landscape, marketers are armed with extraordinary technologies, leading to an ever-more-precise understanding of consumer behavior, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions … read more »


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Calls are the New Clicks

How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about conversions and ROI in terms … read more »


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Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an … read more »