Resource Library: Analytics

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Harnessing the Power of Machine Learning: A How-To for CMOs

Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more »


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Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EST (10:00PST)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path


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How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EST (10:00PST)

Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


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National Brands & Local Search: Use insights to drive actions

Date: Apr 20, 2017 1:00 EST (10:00PST)

Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity


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What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate

Date: Apr 6, 2017 1:00 EST (10:00PST)

Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius


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The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EST (10:00PST)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


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AI: The Next Generation of Marketing

AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more »


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The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


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Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EST (10:00PST)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.