Resource Library: Analytics

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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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45 Cool Analytics We Can Extract From Phone Calls

Call tracking has been around for a long time. It tracks which ads, campaigns, and keywords generate phone calls and which don’t. But…call tracking isn’t enough. That’s why LogMyCalls created Conversation Analytics. It uses speech recognition technology and thousands of proprietary … read more »


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Market Intelligence Report: Enterprise SEO Platforms 2015: A Marketer’s Guide

Updated Third Edition! Market Intelligence Report: Enterprise SEO Tools 2015: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, President, Stone Temple Consulting Editor: Claire Schoen, Digital Marketing Depot Researcher/Writers: Sarah Engel, Karen Burka Download Now … read more »


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Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »


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The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


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Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »


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Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


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Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. … read more »


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The Mobile Data Management Platform

This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.