Resource Library: Analytics


How Customer Analytics & Insights Enrich Customer Journey Design

This report from Hypatia Research unveils the strategic and technological approaches organizations are taking to enrich multi-channel customer journeys. Leveraging multi-channel customer analytics and insights to enrich customer journey design has the potential to: Optimize omni-channel customer interactions and engagement … read more »


The Forrester Wave™: Customer Analytics Solutions, Q1 2016

In Forrester’s 33-criteria evaluation of customer analytics vendors, they identified the 11 most significant software providers in this category – Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata – and researched, analyzed and scored them. … read more »


Marketing in the Driver’s Seat: Using Analytics to Create Customer Value

A new Harvard Business Review report shows that using data to improve the customer experience is a key part of creating a competitive advantage in today’s market. HBR’s interviews with executives, academics and analysts showed that: Companies that use multiple … read more »


Discover How Marketing Analytics Increases Business Performance

With so much customer data available today, effective measurement is on the minds of many marketers. Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only … read more »


Marketers Are Moving Toward Converged Performance Measurement

Top-performing enterprise marketers are 5x more likely to use data-driven attribution. Meanwhile, more than half of all marketers still focus on the last click. Which kind of marketer do you want to be? Read our Definitive Guide to Data-Driven Attribution … read more »


Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


A Marketer’s Guide to Call Intelligence

At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of … read more »


Enterprise Digital Analytics Platforms: A Marketer’s Guide

New! Enterprise Digital Analytics Platforms: A Marketer’s Guide   Market Intelligence Report Editorial Advisor: David Booth, Co-founder and Partner, Cardinal Path Research/Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant Editor: Claire Schoen, Director, Marketing Services Content, Third … read more »


Audience Development & Discoverability: Bringing SEO & Influencer Marketing Together

With the incredibly fast growth of the influencer marketing industry, many brands are turning to influential members of their target audience to help them develop their brand awareness. Combining SEO with Influencer Marketing enables you to ensure you are identifying … read more »


The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in … read more »