Resource Library: Analytics


Enterprise Call Analytics Platforms 2015: A Marketer’s Guide

Enterprise Call Analytics Platforms 2015: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls.  This report examines … read more »


The Enterprise Guide to Customer Intelligence

Has your business been impacted by the empowered customer? If so, then you know from firsthand experience that the “customer is in control.” In order to adjust your strategy to meet their demands, it’s critical to become familiar with the … read more »


Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


The Ultimate Guide to Using CRM for Data Driven Marketing Success

Data-driven marketing benefits your business as it offers more insight into your customers, drives strategic decision making and enables you to personalise your campaign. This white paper from Redspire reveals a step-by-step guide to becoming data driven, including how to: … read more »


Writing Ad Copy That Converts

Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, … read more »


The 49% ROI Mistake Marketers Don’t Know They’re Making

Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … read more »


Mastering Attribution Through Conversion Path Analysis

With 61% of revenue coming from multi-touch conversion paths, retailers stand the risk of wasting substantial marketing dollars by tracking just the last click conversions. Market forces will eventually force retailers using single interaction attribution models to migrate to multi-touch … read more »


Five Reasons for Sales to Embrace The Power of Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can’t put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they … read more »


The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »


Algorithms at the Service of Attribution Marketing

The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »