Resource Library: Analytics

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Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

Date: Dec 8, 2016 1:00 EST (10:00PST)

Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium


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Data is the Secret Ingredient for Social Media Marketing Success

The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … read more »


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What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »


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The Blended Attribution Playbook

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital … read more »


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Marketing Automation Simplified

  It doesn’t have to be complicated. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can … read more »


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What is Lead Scoring?

A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … read more »


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Using Google to Drive Offline Sales

Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.


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Optimize Customer Experiences With Digital Intelligence

Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out … read more »


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Social and Mobile Marketing Data Report

Based on Oracle’s research with Social Media Today they found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook from Oracle and learn the social channels that are performing the … read more »


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IBM Customer Experience Analytics: From Data to Insights to Opportunities

Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.