Resource Library: Analytics

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Digital Analytics: Opening the Gates to Customer Engagement

Engaging and delighting customers is the goal of every digital marketer. But with so many digital and traditional marketing touch points now lining the conversion path, that goal can seem difficult and out of reach. Digital analytics can help turn … read more »


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Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide

New! Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide   Market Intelligence Report Advisory Editor: Jim Sterne, Founding President and Chairman, Digital Analytics Association, and Founder, and President, Target Marketing Researcher/Writer: Brian Kelly, Principal, Candlewood Creative Editors: Karen Burka, Senior Research Consultant; … read more »


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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … read more »


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Extracting Insights from Phone Calls

70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more »


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The Authoritative Guide to Call Tracking and Local SEO

Call tracking and it’s impact on SEO is a hotly debated topic. Some say call tracking numbers will hurt SEO and others say this isn’t accurate. This comprehensive, 30-page white paper from LogMyCalls summarizes the arguments from both sides, and … read more »


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Do Marketing Automation Better

Confused about what marketing automation can do for your business? Or perhaps you’ve dipped your toes in the pool but remain unsure of how to fully dive in? This new guide, Do Marketing Automation Better, tells you everything you need … read more »


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The Essential Guide To Display Attribution Models

Digital advertising has introduced new challenges and opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s … read more »


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14 Critical Metrics Extracted From Phone Calls in Q1 2014

During Q1 2014, LogMyCalls processed millions of call segments using their Conversation Analytics engine. These calls were from dozens of industries across North America. The analytics engine extracts data from calls like lead score, conversion rates, and missed opportunities. Conversation Analytics … read more »


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Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an … read more »


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Inside Twitter: An In-Depth Look Inside the Twitter World

Over the past few years, Twitter’s growth has been explosive. With 255 million active users each month, and 500 million tweets sent each day, Twitter has become one of the most ubiquitous social media platforms in the world. While Twitter’s … read more »