Resource Library: Analytics

research_report

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide New! Marketing Land’s publication of the “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews … read more »


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State of the Industry 2016

Due to its prevalence, it’s easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. AdRoll surveyed 1,050 US marketers across industries to … read more »


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Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … read more »


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Use Digital Personalization to Enrich the Customer Experience

Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience. IT leaders responsible for supporting customer experience … read more »


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Enterprise Social Media Management Software: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


webcast

Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency

Date: Mar 8, 2016 1:00 EST (10:00PST)

Speakers:
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Ross Kaplan-Winn, Search Engine Marketing Manager, Top Level Management


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4 Ways B2B Marketers Can Boost Their Demand Gen Results

This white paper from SalesPredict highlights four specific areas of the demand generation process that are being improved by tapping into the hidden data trail that B2B buyers leave behind. Specific areas of demand generation programs addressed in the white … read more »


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The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


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The Smart Social Report: Volume One

If any of these questions have come up in recent strategy sessions, “The Smart Social Report, Volume 1” can provide clarity. Spredfast evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content … read more »


whitepaper

Guide to Customer Journey Mapping

A customer journey map illustrates how your customer gets from having a need to buying your product by documenting their tangible interactions with your brand, as well as their intangible thoughts and feelings. Drawing these maps helps you understand how … read more »