Resource Library: Analytics

research_report

Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide

Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »


webcast

SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore

Date: Feb 1, 2024 1:00 EDT (10:00PDT)

Speakers:
Ryan Brock, Chief Solution Officer, DemandJump


webcast

Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud

Date: Jan 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kyle Robbins, Senior Product Manager, AI for Marketing at Salesforce
Carly Boddy, Product Manager at Google
Sara Fefferman, Product Marketing Manager at Salesforce


whitepaper

Experience the future of analytics with GA-4: Google’s latest release

Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more »


webcast

Become a Data Champion By Mastering Marketing Analytics Automation

Date: Nov 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Stephen Archut, Director of Solution Marketing, Alteryx


webcast

Overcoming the Google SGE Challenge: Assessment and Recovery Strategies

Date: Sep 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Gilad David Maayan, CEO and Founder of Agile SEO


whitepaper

The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more »


webcast

SEO Reporting Demystified: Winning Over Executives and Influencing Strategies

Date: Aug 15, 2023 1:00 EDT (10:00PDT)

Speakers:
Dewey Lovett, Sr. Enablement Manager, Conductor
Ryan Maloney, Team Lead, Customer Success, Conductor


research_report

Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »


research_report

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »


© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.