Resource Library: Agencies

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The Age of Brand, Agency & Customer Collaboration

  Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report. 60% of brand/agency executives say … read more »


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14 Challenges Agencies & Media Companies Face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more »


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Follow Four Steps to Find the Right Agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more »


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SMB Advertiser Churn: New Data For An Old Industry Problem

This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more »


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The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


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Assessing Your Creative Review and Approval Process

Through online collaboration and proofing, automating tracking and workflows, and streamlining feedback, teams can produce more assets more quickly. Review and Approval solutions have three broad sets of functionality: Online Proofing Workflow Management Metrics and Reporting This white paper from … read more »


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Organically Grown Email Lists—Your Agency’s Inside Track

Date: Dec 10, 2015 1:00 EST (10:00PST)

Speakers:
Daniel Faggella, Email Marketing and Marketing Automation Expert, CLVboost
Angela Meadows, Content Writer & Strategist, Act-On Software


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Branding Measurement in Today’s Accountable World: A Tale of Two Marketers

“Branding Measurement in Today’s Accountable World: A Tale of Two Marketers” is a research study that explores the various challenges brand marketers face when it comes to quantifying marketing performance. The study, which is based on findings from a survey … read more »


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3 Steps to Choosing the Right Marketing Automation Solution For Your Agency

Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … read more »


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Top 16 Brands in Digital & Social Marketing

There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel’s unique use of data, L’Oréal’s product launch strategy, and BuildDirect’s highly successful ‘Shop … read more »