B2B Marketing Automation Tools 2013: The Buyer’s Guide
New! B2B Marketing Automation Tools 2013: The Marketer’s Guide Consulting Editors: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Thor Johnson, CEO, Team Thor Marketing Research/Writers: Karen Burka, Nathania Johnson Editor: Claire Schoen, Digital Marketing Depot Click here … read more
From One-Off Projects to Long-Term Retainers in 6 Easy Steps
If your agency offers digital marketing services like SEO, PPC, social media and email marketing, chances are you’re in high demand. AdAge reports that digital marketing is the fastest growing business area for agencies and pure-play digital shops grew faster … read more
Resolved to find the right digital advertising agency in 2013?
January 2, 2013Happy New Year from Digital Marketing Depot! As 2013 kicks off, many of us are looking at new budgets, new initiatives and new marketing resolutions for the coming year. If one of your resolutions happens to be ‘find the right … read more
Why Advertising Through Real-Time Bidding Needs a New Pricing Model
For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI. Real-time bidding … read more
ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. They are embracing the shift from the selling process to the buying process, moving marketing from a cost center to a revenue … read more
Inbound Marketing ROI Calculator
The Inbound Marketing ROI Calculator is designed to help you calculate the ROI of both your inbound and outbound marketing programs, so you can make informed decisions as to where to allocate your marketing resources. The model asks for your monthly … read more
How To Sell Your Agency’s Inbound Marketing Services
You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Download ”How to sell your agency’s inbound marketing services” and get the materials and tools … read more
Leverage digital marketing to grow your agency’s retainer-based business
Date: Dec 4, 2012 1:00 EDT (10:00PDT)Speakers:
Karen Burka, Author, Digital Agencies: A Buyer's Guide
Rob Eleveld, CEO, Optify
Conversion Attribution: Choosing the Right Model for Your Search Marketing Campaigns
When it comes to conversion attribution, there is no perfect model. As a marketer, the imperative is to find a model that works with your business goals and allocates conversion values to meet your priorities. Using your existing data, you can … read more
Global Digital Advertising: Q2 2012 Update
We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … read more
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