Going Global in a Social World
Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more
Selling Display to Search Clients
Because of its impact on Search and consumer engagement, search agencies are starting to include Display Advertising as an offering to their clients. This e-book examines the convergence of Display and Search and how search agencies can leverage both channels … read more
AdCenter Best Practices for Agencies
Webcast date: Mar 22, 2012Speakers:
Allan Chuate, Regional Manager Search Strategy, Yahoo!
Mobile Search: The Agency Opportunity
Webcast date: Jan 31, 2012Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
Social Media and the Future of the Agency
This E-Book explores the impact of social media on agencies, including key challenges and how agencies can capitalize on the resulting opportunities for growth and stronger client relationships. Learn how social media has changed the digital landscape, and how digital … read more
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … read more
The Future of the Search Agency
Webcast date: Nov 29, 2011Speakers:
Sean Corcoran, Senior Analyst, Forrester Research, Inc.
Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You
If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the … read more
Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”
Webcast date: Dec 8, 2009Speakers:
Alissa Ruehl, Apogee Search and SEMJ.org
10 Questions to Ask Your Search Marketing Firm
January 13, 2009This white paper is no longer available. Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many … read more
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