Resource Library: Agencies


Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub


Press Play on Video Advertising:
Tips for success in 2018

Date: Dec 14, 2017 1:00 EDT (10:00PDT)

Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software


SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EDT (10:00PDT)

Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


CX in the Age of Social Media

Date: Nov 28, 2017 1:00 EDT (10:00PDT)

Joey Coleman, Founder and Chief Experience Composer, Design Symphony
Eddie McGraw, Director of Marketing & Communications, Lithium


The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


How to Utilize a White Label Social Media Program To Increase Profits

Your client’s social media assets need managing, but how do you add that service to your business? You could add people and resources, increasing your costs. Or you could try a white label social media marketing program and increase your … read more »


From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo