Resource Library: Agencies

webcast

Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


whitepaper

A Marketing Agency’s Guide to Client Retention

As a marketing agency, the success of your business relies 100% on customers having continual positive interactions with you and your staff. Just like any service-based business, in order to really succeed, you need to go above and beyond to … read more »


webcast

How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EDT (10:00PDT)

Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


whitepaper

Create New Revenue by Providing a Complete Marketing & Sales Business App for Your Pro-SMB Clients

Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more »


webcast

The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


webcast

Content Attribution: Identifying content that converts

Date: Apr 4, 2017 1:00 EDT (10:00PDT)

Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.


whitepaper

The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more »


webcast

Intro to Agile Marketing: Work faster and smarter by changing how you work

Date: Mar 8, 2017 1:00 EDT (10:00PDT)

Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront


webcast

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester


whitepaper

Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth

Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more »