How to Create the Ultimate Marketing Plan
Date: May 11, 2017 1:00 EDT (10:00PDT)Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software
Create New Revenue by Providing a Complete Marketing & Sales Business App for Your Pro-SMB Clients
Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more
The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions
Date: Apr 25, 2017 1:00 EDT (10:00PDT)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
Content Attribution: Identifying content that converts
Date: Apr 4, 2017 1:00 EDT (10:00PDT)Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.
The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more
Intro to Agile Marketing: Work faster and smarter by changing how you work
Date: Mar 8, 2017 1:00 EDT (10:00PDT)Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Date: Mar 30, 2017 1:00 EDT (10:00PDT)Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester
Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth
Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more
Creative is Complicated: Tips for better brand/agency collaboration
Date: Feb 23, 2017 1:00 EDT (10:00PDT)Speakers:
Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail
14 Challenges Agencies & Media Companies Face
Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more
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