The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more
Intro to Agile Marketing: Work faster and smarter by changing how you work
Date: Mar 8, 2017 1:00 EST (10:00PST)Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Date: Mar 30, 2017 1:00 EST (10:00PST)Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester
Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth
Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more
Creative is Complicated: Tips for better brand/agency collaboration
Date: Feb 23, 2017 1:00 EST (10:00PST)Speakers:
Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail
14 Challenges Agencies & Media Companies Face
Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more
Follow Four Steps to Find the Right Agency
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more
SMB Advertiser Churn: New Data For An Old Industry Problem
This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and … read more
The Forrester Wave™: Social Risk And Compliance Solutions
Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more
Assessing Your Creative Review and Approval Process
Through online collaboration and proofing, automating tracking and workflows, and streamlining feedback, teams can produce more assets more quickly. Review and Approval solutions have three broad sets of functionality: Online Proofing Workflow Management Metrics and Reporting This white paper from … read more
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