The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially in the global context in which we all find ourselves?
Read “The Retail Renaissance Report: 4 Keys to Predicting Online & In-Store Demand Across Global Markets” from Neustar, and see what top retailers learned from the whirlwind of volatility they’ve experienced over the past few years.

Leveraging three years’ worth of retail sales data from leading global retailers, the report shows:
• How to go beyond linear forecasting to benefit from retail scenario planning models
• Best practices for inputting new variables and the most recent data as conditions evolve 
• How to balance local with regional and national variables for more targeted predictions

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