The E-Commerce SEO Playbook

E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional.

The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories you want to be indexed are surfaced to the search bot, while simultaneously keeping an eye on mobile usability and page speed.

Like all SEO work, the key is having visibility into potential issues, knowing which audits to watch, what actions to prioritize, and which growth ideas are “nice to have” instead of “must have.” This white paper reviews most of the common challenges faced by e-commerce SEOs, and offers solutions and prioritizations among them.

Sponsored by Botify
Botify is the first unified suite of applications assisting enterprise SEO stakeholders in each phase of the organic search process including technical SEO, content and real keywords. Often referred to by our customers as the “advanced version of Google Search Console”, Botify is giving SEO stakeholders the data, tools, and diagnostics necessary to create and maintain high quality digital assets for search engines and voice assistants. As a new standard in organic search analytics, Botify is now used by hundreds of leading international companies across industries including e-travel, e-commerce, media, marketplace, and digital agencies.

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