The content marketer’s funnel

WordPress VIP

A framework for everything you need to start your content strategy.

Your recipe for success includes:

  • Understanding your audience—directly measure audience engagement with content on your sites and apps to understand your audience.
  • Informing your strategy—leverage 30+ content metrics to craft your content strategy to drive your business forward.
  • Focusing on value creation—use content conversions and attribution to understand the true impact of your content, and to fine-tune your strategy.

The concept of the Content Marketer’s Funnel is reminiscent of a sales funnel. It provides businesses with a structured yet flexible framework to create content that seamlessly guides buyers through their journey, from the initial introduction to the decisive purchase.

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Related resources: Content, DMD Sidebar, Featured, Featured Home, White Papers, Whitepapers Sidebar.

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