The Art of Marketing: What Great Marketers Can Learn from Great Artists

Great marketing and great art have a lot in common. To make an impact, they both need to be creative, innovative, and — most importantly — engaging.
It’s no easy feat, but, as museums across the world can testify, no-one knows more about creating lasting, meaningful engagement with their audience than an artist. That’s why artworks created hundreds of years ago are still visited by thousands of people every day. In marketing terms: that’s a lot of pageviews. (And just think of the qualified leads in the gift shop!)
That’s why decided to study some of history’s most popular, enduring artists to learn their tips and tricks for creating truly great masterpieces — and how you can apply them to your own marketing practices.

Sponsored by is driven by a vision to make teams in organizations around the world efficient, organized and happy by providing a suite of integrated software. Founded in 2007 and headquartered in Ireland, today has 24,000 paying customers across 183 countries with office locations across the globe. lists some of the world’s most influential companies as their clients, including Disney, Spotify and Netflix.