Great marketing and great art have a lot in common. To make an impact, they both need to be creative, innovative, and — most importantly — engaging.

It’s no easy feat, but, as museums across the world can testify, no-one knows more about creating lasting, meaningful engagement with their audience than an artist. That’s why artworks created hundreds of years ago are still visited by thousands of people every day. In marketing terms: that’s a lot of pageviews. (And just think of the qualified leads in the gift shop!)

That’s why Teamwork.com decided to study some of history’s most popular, enduring artists to learn their tips and tricks for creating truly great masterpieces — and how you can apply them to your own marketing practices.