An Inside Look At How B2B Practitioners Have Successfully Engaged Audiences With Creative Digital Offers That Focus On Relevancy & Value
- Strategies for identifying sectors and companies with the greatest need and likelihood to engage
- New approaches to digital advertising to stay visible in front of key accounts
- The growing importance of data and insights on an ABM strategy
- Tools and tactics to expand coverage, reach, and influence across all members of the buying committee
- Alternative approaches ABM messaging and offers
- Best practices around organizational alignment and measurement
- The future of ABM
Sponsored by RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.