About RollWorks


RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Resources from RollWorks:


The 2020 What’s Working in ABM Report

ABM has become an integral component of most B2B marketing strategies, either supplementing traditional demand gen methods or as a primary go-to-market approach. According to Demand Gen Report’s 2019 ABM Benchmark Study, 50% of ABM practitioners have had an ABM … read more »


N.A.W.: Not Another Webinar

More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives? This white paper from RollWorks will help … read more »