State of Spend

Marketing Investment Benchmark Report

COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.
Allocadia analyzed real-time adjustments marketing organizations made to their budgets and strategy, and created a marketing investment benchmarking report that accounts for the massive changes marketing saw in 2020. The State of Spend dissects what happened to marketing budgets, identifies investment trends, and guides marketers in their next steps to drive business impact.
Download Allocadia’s benchmarking report to learn:
  • Where marketers invested after events dried up
  • Which channels are forecasted to be key drivers
  • How marketers are looking at loyalty programs

Sponsored by Allocadia
Allocadia gives marketers the confidence to know where to invest their next dollar. It’s award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, andultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Learn how to #RunMarketing at

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